Armando brings Weber Shandwick over 16 years of experience in public relations, marketing and advertising. As president of the Axis Agency, Weber Shandwick’s multicultural marketing partner, Armando is responsible for all day-to-day operations of the agency as well as leading our teams in providing clients with the best insights into the U.S. multicultural markets.

An expert in integrated marketing, his campaigns are defined by innovation and creative thinking. Whether launching a new product, managing a company’s reputation or brand building among Hispanics and African Americans his efforts produce compelling experiences that are consistent with lifestyle, tell a story and drive unique relevant influences.

Armando has developed award-winning campaigns for a broad range of clients in diverse product categories. He has handled assignments for Azteca America, Univision, Televisa, Nintendo, U.S. Army, U.S. Treasury, Absolut Vodka, Kohl’s, Islands of the Bahamas, Los Angeles Police Department and Jafra Cosmetics.

Before joining the firm, Armando was press secretary to the Chairman of the House Committee on Education and the Workforce. While in Washington D.C. he worked on the Reauthorization of the Higher Education Act and the Workforce Investment Act. Armando started his career as an advanceman for First Lady Nancy Reagan.

Armando is also active in the community serving on the board of directors of Padres Contra el Cancer, a non-profit healthcare organization affiliated with Children’s Hospital Los Angeles, serving the needs of Hispanic children and families with cancer.

Fully bilingual and bicultural, Armando has a B.A. in Political Science from the University of California, Los Angeles (UCLA).